Consumer Banking
Largest segment: Q2 2026 net income $3.3 billion, up 10% year over year.
The numbers
What it is
The retail franchise: checking and savings deposits, credit cards, mortgages, auto loans and small business banking. Deposit funding and card lending drive most of its earnings, and digital channels handle most client activity.
Why it matters to the stock. Net interest income on about $2.0 trillion of average deposits sets the bank's margin, so deposit costs and card credit quality move the stock first.
News
Bank of America replaces Preferred Rewards with no-minimum BofA Rewards program
Bank of America announced BofA Rewards, a loyalty program that replaces Preferred Rewards from May 27, 2026.
Bank of America Q4 2025 profit of $7.6 billion beats, but shares fall 3.8%
Bank of America reported fourth-quarter 2025 net income of $7.6 billion, or $0.98 per diluted share, and full-year 2025 net income of $30.5 billion, or $3.81 per share.