scalingplatform

Subscription platform (sexual health, hair, dermatology, mental health)

2.891 million subscribers at the end of Q2 2026, up 19 percent year over year.

HIMS market data

The numbers

Subscribers (end of period)2.891 millionQ2 2026 · +19% year over year (2.439 million a year earlier) · source ↗
Monthly revenue per average subscriber$92Q2 2026 · +21% from $76 · source ↗
Gross margin (company)64%Q2 2026 · down from 76% · source ↗

What it is

The core Hims and Hers subscription service. Customers pay a recurring fee for consultations, prescriptions and refills in sexual health, hair loss, dermatology and mental health.

Why it matters to the stock. This is the base that the other offerings are sold into. Subscriber growth and revenue per subscriber set the company's revenue, and the Q2 2026 gross margin drop shows how much product mix matters.

News

Hims & Hers Q2 2026 revenue up 38% to $753 million, but net loss and margin squeeze

Hims & Hers reported second-quarter 2026 revenue of $753.2 million, up 38%, with 2.891 million subscribers.

Earnings