Streaming membership
Core business. Q2 2026 revenue rose 13% to $12.56B; FY2026 guidance is $51.0–51.4B.
The numbers
What it is
Monthly subscriptions to Netflix's streaming library of series, films, live events and games, sold at several price tiers including an ad-supported plan. It is the source of most revenue and of the 2026 growth outlook.
Why it matters to the stock. Revenue growth and operating margin here set the stock's direction. Q3 2026 guidance calls for $12.86B revenue and a 33.2% operating margin.
News
Netflix raises UK prices; Standard with ads up 33% to £7.99
Netflix raised prices in the UK, effective early September 2026.
Netflix bought back $4.7B of stock in Q2 2026, its largest quarter of repurchases
Netflix repurchased $4.71 billion of its shares in the second quarter of 2026, the largest quarterly buyback in its history.
Netflix raises US prices on all plans, with ad-supported tier at $8.99
Netflix raised US subscription prices on all plans effective March 26, 2026 for new subscribers, with existing members moved over at their next billing cycle.
Netflix Q4 2025 results beat, but 2026 margin outlook of 31.5% disappoints
Netflix reported fourth-quarter 2025 revenue of $12.05B, up 18%, with operating income of $2.96B and a 24.5% margin.