Adobe launches CX Enterprise, an agentic platform for customer experience

At Adobe Summit, Adobe introduced CX Enterprise, a platform that combines AI agents, reusable agent skills and Model Context Protocol connections with a control layer for governance and intelligence. Adobe pitches it at managing the full customer lifecycle through traceable automated workflows. It is the enterprise layer of Adobe's push to sell agentic AI into its Digital Experience customer base.

• Combines AI agents, reusable agent skills and MCP connections
• Governance and intelligence layer for automated workflows
• Targets the full customer lifecycle
• Built to work with partner platforms from AWS, Anthropic, Google Cloud, Microsoft and OpenAI