Circle becomes Principal Partner and front-of-shirt sponsor of Chelsea FC

Circle signed a Principal Partner deal with Chelsea FC and becomes its official front-of-shirt partner from the 2026/27 season. USDC branding will appear on the men's, women's and academy shirts, starting at Chelsea's first men's Premier League home game of the season against Brighton. The release does not disclose the fee or contract length.

• Role: Principal Partner and official front-of-shirt partner
• Season: 2026/27, with branding on men's, women's and academy shirts
• First appearance: Chelsea's first men's Premier League home match of the season, against Brighton
• Fee and contract length not disclosed