Coca-Cola and the NBA announce multiyear global partnership bringing Sprite back as official soft drink

Coca-Cola and the NBA announced a multiyear global marketing partnership that makes Sprite the league's Official Global Soft Drink Partner. The deal builds on existing partnerships with 17 NBA teams and co-branded limited-edition Sprite cans. It is a marketing agreement with no financial terms disclosed.

• Sprite becomes the NBA's Official Global Soft Drink Partner
• Coca-Cola has partnered with the NBA since 1986
• Existing partnerships with 17 NBA teams are the base for the new deal
• No financial terms were disclosed