McDonald's details Make It Golden and a tiered loyalty program with partner perks

At Investor Day, McDonald's said Make It Golden, a multi-year hospitality effort that began October 5, is part of the NEXT plan. It also plans a tiered loyalty program aimed at frequent, occasional and lapsed guests, with partner perks such as Uber ride credits and Disney+ subscriptions. The program has no launch date yet, and the company's nearly 220 million active 90-day loyalty members are the base for it.

• Make It Golden is a multi-year, system-wide customer-experience commitment that began October 5, 2026
• Tiers target frequent visitors (at least monthly), middle-range guests (at least quarterly) and lapsed members
• Partner perks include Uber ride credits and Disney+ subscriptions
• Nearly 220 million active 90-day loyalty members; launch timing described only as 'in the near future'