Palo Alto Networks agrees to buy Embrace to add real user monitoring

Palo Alto Networks announced on July 21, 2026 that it will acquire Embrace, a user-focused observability company, to add real user monitoring to its observability platform. The deal is expected to close in the first quarter of fiscal 2027, subject to customary conditions. The annual report puts the total consideration at $325 million in cash, subject to adjustments, which is small next to the Chronosphere purchase but adds a second observability tool to the platform.

• Announced July 21, 2026; expected to close in fiscal Q1 2027
• Total consideration of $325 million in cash, subject to adjustments, per the fiscal 2026 annual report
• Adds real user monitoring to the observability platform alongside Synthetics from the company's ADEM team
• Follows the January 2026 Chronosphere acquisition