Doritos Protein launches with 10 grams of protein per ounce

PepsiCo Foods U.S. launched Doritos Protein on February 26, 2026, with 10 grams of protein per one-ounce serving from a dairy-based casein. The chips come in Nacho Cheese and Sweet & Tangy BBQ and reach shelves the following month in select retailers, with a 17-gram single-serve bag planned later in 2026. The launch tests whether a protein claim can revive snack demand.

• 10 g protein per 1 oz serving; 17 g single-serve bag planned later in 2026
• Flavors: Nacho Cheese and Sweet & Tangy BBQ
• Sizes and suggested retail prices: 7 oz at $4.89 and 12.75 oz at $7.39
• Dairy-based casein is the first ingredient; no artificial colors or flavors