Pepsi launches House of Treats away-from-home drinks platform, starting in the UK

Pepsi Global launched Pepsi House of Treats, an experiential drinks platform for away-from-home venues, with the first experience in the UK in June 2026. Poland, Romania and the Czech Republic are due to go live later in 2026, with more UK venues and PepsiCo pourer sites planned. For traders it is a small piece of the International Beverages business rather than a material revenue driver.

• First experience launched in the UK, tied to Pepsi MAX at SXSW London
• Poland, Romania and the Czech Republic to go live later in 2026
• Rollout began in June 2026
• Pepsi products are consumed more than one billion times a day