AppLovin Ads opens to all businesses with no referral code, bringing the self-serve ad platform to the public

On June 22, 2026 AppLovin opened its self-serve advertising platform, now named AppLovin Ads and formerly Axon Ads Manager, to any business without a referral code or prior relationship. Advertisers can buy by return on ad spend, cost per purchaser or, newly, cost per lead. The company says the platform reaches more than a billion daily active users, and it is building one-click campaign creation.

• Open to all businesses from June 22, 2026; previously gated by a 14-year sales relationship and then a referral code
• Buying options: return on ad spend, cost per purchaser, and cost per lead (new)
• Platform name changed from Axon Ads Manager; Axon is now the name of the AI recommendation engine
• One-click campaign and ad creation in development, aimed at brands without creative resources