Hims & Hers shares slide as costly weight-loss push squeezes margins

Hims & Hers shares fell more than 2% in morning trading after second-quarter results, with investors focused on falling gross margins. Morningstar noted gross margin had fallen for a fourth straight quarter. The CFO said margins would stay below historical levels as branded weight-loss and international revenue grow.

• Shares fell over 2% in morning trading on August 11, 2026, despite revenue ahead of expectations.
• Gross margins fell for a fourth straight quarter, according to Morningstar.
• CFO Yemi Okupe said gross margins will remain below the company's historical levels.
• Analysts noted the 2026 revenue forecast was raised while the top end of the adjusted EBITDA outlook was trimmed.