Citi raises Apple price target to $365 from $315, keeps Buy

Citi lifted its 12-month Apple price target to $365 from $315 on July 13, 2026 and kept a Buy rating ahead of the July 30 earnings report. The note expects Apple to keep gaining share while smartphone and PC markets shrink, and sees room for more price increases at the September iPhone launch. The target implied roughly 16% upside from the level at the time.

• Price target $315 to $365; rating Buy maintained
• Citi expects Apple to gain share as smartphone and PC markets fall in the mid-to-high teens percent
• Further price increases expected at the September launch, focused on higher-end iPhones
• Citi flagged an expected foldable iPhone launch in the fourth calendar quarter