Microsoft Advertising becomes available in Shopify Campaign Autopilot

On August 4, 2026 Shopify added Microsoft Advertising to Campaign Autopilot, its automated ad-campaign tool for merchants. Campaigns can now run on Bing, Copilot, Edge, Outlook and partner sites. The move adds a second major ad network to Shopify's built-in campaign tooling, which bears on how much ad spend flows through the platform.

• Microsoft Advertising added to Campaign Autopilot
• Campaigns can run on Bing, Copilot, Edge, Outlook and partner sites
• Extends Shopify's built-in advertising tooling beyond existing channels