Apple shares fall after Nikkei reports iPhone 18 Pro order cuts of 15%

Apple shares fell more than 2.5% in early trading on October 9, 2026 after Nikkei Asia reported that Apple cut iPhone 18 Pro component orders by at least 15% for October on weaker-than-expected demand. The report links the softness to higher memory costs and the $100 Pro price increase. Nikkei Asia is the only named source for the report.

• Shares down more than 2.5% in early trading
• October iPhone 18 Pro component orders reportedly cut by at least 15%
• Reported drivers: memory costs and the $100 price increase
• Nikkei Asia is the only named source