Jeff Bezos sells 1.21M Amazon shares at $286.41 under a 10b5-1 plan
Form 4 shows Jeff Bezos sold 1,209,649 Amazon shares on August 3, 2026 at a weighted average price of $286.41, a trade worth roughly $346 million. The sale was made under a Rule 10b5-1 plan adopted November 14, 2025. He still held about 879.7 million shares directly afterward, so the sale is a small fraction of his stake.
- Shares sold: 1,209,649 at weighted average $286.41 (range $286.04-$287.00)
- Implied proceeds of roughly $346M
- Sale made under a 10b5-1 plan adopted 2025-11-14
- Direct holdings after sale: 879,739,004 shares
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Source
SEC Form 4Aug 3, 2026