Services
Revenue rose 12% to $30.7B in the June quarter after 16% growth in March. Its outlook depends on App Store rules in the US, EU and UK.
The numbers
What it is
App Store, advertising, AppleCare, iCloud+, Apple Music, Apple TV, Apple Arcade, Apple News, Fitness+, Apple One bundles and Apple Pay. Apple does not report subscriber counts or segment profit.
Why it matters to the stock. Services is the highest-margin revenue line and the one most exposed to regulatory fee limits (Epic, EU DMA, UK CMA steering rules). Each App Store ruling changes its outlook.
News
App Store Indie Games Week kicks off with seven indie titles, including No Man's Sky mobile on October 28
Apple launched App Store Indie Games Week on October 12, 2026, featuring seven indie titles making their App Store debut, among them Sifu, Vampire Crawlers and No Man's Sky.
Apple Creator Studio adds Final Cut iPhone 18 Pro cinematic tools, Pixelmator and Keynote updates
On September 29, 2026 Apple outlined updates to its Apple Creator Studio apps, including Cinematic mode editing for video shot on iPhone 18 Pro in Final Cut Pro and Motion.
Apple opens Apple Music Hall, a 600-seat live music venue at Battersea Power Station in London
Apple announced on September 21, 2026 that Apple Music Hall is open at Battersea Power Station in London.
Apple TV wins 29 Emmys at the 2026 Primetime ceremony, led by Widow's Bay with 14
Apple said on September 15, 2026 that Apple TV won 29 Primetime Emmy awards at the 78th ceremony held September 14, its best result to date.
Apple's new child safety and Screen Time features go live with iOS 27 and macOS 27
Apple made its expanded child safety features available on September 14, 2026 as part of the Screen Time update.
Apple announces new EU App Store business terms effective October 1
Apple announced on August 18, 2026 new business terms for apps distributed in the European Union, effective October 1, 2026.
Apple shares open 8.6% lower after weaker September-quarter outlook
Apple shares opened down 8.6% on July 31, 2026, their worst opening move since August 2024, after the company guided September-quarter revenue growth of 9% to 11% against analyst expectations near 12%.
Apple 10-Q shows $25.8B of buybacks and $4.0B of dividends in June quarter
Apple's quarterly report for the period ended June 27, 2026 shows net sales of $109.4 billion and cash returns of $25.8 billion in share repurchases plus $4.0 billion in dividends and dividend equivalents.
KeyBanc downgrades Apple to Underweight with $250 price target
KeyBanc cut Apple to Underweight from Sector Weight with a $250 price target, about 21% below the prior Monday close.
Supreme Court agrees to review Apple's Epic Games contempt appeal
The Supreme Court granted certiorari on June 30, 2026 in Apple Inc.
Apple petitions Supreme Court to review Epic Games contempt ruling
Apple filed a petition for certiorari on May 21, 2026, asking the Supreme Court to review the Ninth Circuit's contempt ruling in Apple v.
Apple starts end-to-end encrypted RCS messaging beta with iOS 26.5
On May 11, 2026 Apple began rolling out end-to-end encrypted RCS messaging in beta for iPhone users on iOS 26.5 whose carriers support it.
Supreme Court denies Apple's emergency stay of Epic contempt order
Justice Elena Kagan denied Apple's emergency application on May 6, 2026, which had asked the Court to pause the Ninth Circuit's civil contempt ruling over App Store commissions on outside purchases.