Walmart completes acquisition of Vibe.co to expand streaming TV ads

Walmart closed its purchase of Vibe.co, a self-serve connected-TV advertising platform, on August 4, 2026. Walmart will combine Vibe's campaign tools with Walmart Connect so smaller advertisers can buy and measure streaming TV ads alongside its commerce data. Walmart did not disclose the price.

• Deal first announced June 23, 2026; closed August 4
• Vibe.co founded 2021; more than 10,000 advertisers
• Adds self-serve streaming TV buying to Walmart Connect
• Purchase price not disclosed by Walmart