Walmart Connect advertising
Global advertising revenue rose 38% in Q2 FY27, including Walmart U.S. advertising up 38%.
The numbers
What it is
Walmart's retail media business sells ads on its websites and apps, in stores, and on Vizio connected TVs (Walmart bought Vizio in December 2024). Advertisers pay for placement and sponsored search, and the business carries much higher margins than groceries.
Why it matters to the stock. Advertising growth is the main reason analysts expect margin expansion. A slowdown would hit the stock hard because the market is paying for profit mix shift.
News
Walmart Data Ventures turns Scintilla into a commerce intelligence platform
At its Inspire 2026 supplier event, Walmart Data Ventures said its Scintilla analytics platform will become a commerce intelligence platform next year.
Walmart raises FY27 outlook but guides Q3 adjusted EPS to $0.62–$0.64
Walmart lifted its full-year fiscal 2027 outlook, with adjusted EPS now expected at $2.80 to $2.87, up from $2.75 to $2.85.
Walmart completes acquisition of Vibe.co to expand streaming TV ads
Walmart closed its purchase of Vibe.co, a self-serve connected-TV advertising platform, on August 4, 2026.
Walmart agrees to buy Vibe.co, a self-serve connected TV ad platform
Walmart agreed to acquire Vibe.co, a self-serve connected TV advertising platform used by small and mid-sized businesses.
Walmart sets one global commerce media strategy across U.S., International and Sam's Club
Walmart unveiled a single vision for its advertising business spanning Walmart U.S., Walmart International and Sam's Club, built on scale, solutions and signals.
Walmart Q1 FY27 revenue rises 7.3% to $177.8B; guidance held, Q2 EPS outlook $0.72-$0.74
Walmart reported first-quarter fiscal 2027 revenue of $177.8 billion, up 7.3%, with adjusted EPS of $0.66.
Walmart and VIZIO add Walmart account login and L'Oreal placement on VIZIO OS
At the IAB NewFronts, Walmart and VIZIO announced that shoppers can use their Walmart account to access Smart TV features on new VIZIO OS and onn TVs.
Walmart Q4 FY26 revenue rises 5.6% to $190.7B; FY27 adjusted EPS guided to $2.75-$2.85
Walmart reported fourth-quarter fiscal 2026 revenue of $190.7 billion, up 5.6%, with e-commerce growing 24% globally.