Walmart Data Ventures turns Scintilla into a commerce intelligence platform

At its Inspire 2026 supplier event, Walmart Data Ventures said its Scintilla analytics platform will become a commerce intelligence platform next year. The update gives brands selling through both first-party and Marketplace channels a fuller view of their Walmart.com business. Planned features include conversational AI built on Walmart first-party data.

• Scintilla to evolve into a commerce intelligence platform next year
• Scintilla Boards launched in July; custom boards coming
• More than 2,000 suppliers and merchants attended Inspire 2026