Netflix says its ad tier reaches 250M+ monthly viewers at 2026 upfront

At its May 13, 2026 upfront, Netflix said the ad-supported plan now reaches more than 250 million global monthly active viewers, up from 190 million cited in November 2025. It is testing AI agents to manage, optimize and buy ads, and the ads plan will expand to 15 new countries starting in 2027. The new viewer metric counts households, so it is a reach measure rather than a count of paying accounts.

• Ad tier reaches more than 250M global monthly active viewers
• Previous figure: 190M, cited in November 2025
• Metric counts viewers per household, not profiles
• Ads plan to expand to 15 new countries starting in 2027