Nike closes all Nike Studios boutique fitness locations

Nike closed all of its Nike Studios boutique fitness locations on March 27, 2026. The studios were run by FitLab as an affiliate, and sites included West Hollywood, Austin and locations across Texas and California. The closure is immaterial to Nike's revenue, but it shows the company stepping back from experiments outside its core product business.

• Closure date: March 27, 2026
• Operated by FitLab as an affiliate
• Sites included West Hollywood, Austin, and locations in Texas and California