Salesforce signs definitive agreement to acquire AI customer-research startup Listen Labs

Salesforce announced on September 29, 2026 a definitive agreement to acquire Listen Labs, an AI customer-research and digital-twin platform. The company will sit inside Salesforce AI Labs and complement Marketing Cloud and Service Cloud. Terms were not disclosed, and the deal is expected to close in Salesforce's fourth quarter of fiscal 2027, pending regulatory clearance.

• Definitive agreement announced September 29, 2026; terms not disclosed
• Expected close in Q4 fiscal 2027 (November 2026 to January 2027), subject to regulatory clearance
• Listen Labs will operate within Salesforce AI Labs and complement Marketing Cloud and Service Cloud