Shopify says ChatGPT Agentic Storefronts launch in March as OpenAI scales back Instant Checkout

Shopify told merchants that their products would be discoverable and purchasable in ChatGPT through Agentic Storefronts, on by default and adjustable in the Admin. Buyers will usually finish checkout on the merchant's own storefront rather than inside ChatGPT, because OpenAI is moving Instant Checkout to apps and focusing on discovery. Transactions still run through Shopify checkout and payments.

• ChatGPT in Agentic Storefronts was set to launch later in March 2026
• The channel is on by default, and merchants can change settings in the Shopify Admin
• Purchases usually complete on the merchant storefront, not inside ChatGPT
• OpenAI said Instant Checkout is transitioning to Apps and it is prioritizing discovery
• Orders still flow through Shopify checkout and payments