Shopify changes partner pay so agencies earn on merchant sales growth

In a July 28, 2026 newsroom post, Shopify said it had simplified partner incentives: agencies now earn more when the merchants they launch grow sales, and app developers keep earning from app subscriptions. Shopify also said partners will soon earn commission on sales from Catalog-based experiences through paid placements. The post gives the scale of the partner ecosystem, which is a distribution channel for Shopify's merchant base.

• Agency pay now tied to growth in merchant sales
• Partners to earn commission on Catalog-driven sales through paid placements
• App ecosystem earned $1.3B in 2025, per Shopify
• Partners generated $6.86 for every Shopify dollar in 2025, per Shopify