Meta adds AI video and creative tools for advertisers at Advertising Week New York

At its Advertising Week New York presentation on October 6, 2026, Meta announced new AI tools for advertisers. The most concrete live feature is video generation from static images in Advantage+ creative, which Meta says is generally available. Customer Lifecycle Strategy is live for all advertisers, while the agentic business assistant, scheduled tasks and in-chat checkout remain in testing or development. For traders this is incremental ad-product news rather than a change to the revenue outlook.

• Video generation from static images in Advantage+ creative is generally available
• Customer Lifecycle Strategy is live for all advertisers
• Ads Creative Studio expands to more advertisers, with selected partners live first
• Importing tools and scheduled tasks are in testing; direct checkout is in development or testing