NIKE Brand Footwear
Largest category, flat in fiscal 2026. Sport Offense momentum is concentrated in priority sports.
The numbers
What it is
Running, basketball, training, football and lifestyle sneakers. Footwear is the core of Nike's revenue and the category the market watches most closely for sell-through, pricing and inventory.
Why it matters to the stock. Footwear sets the tone for the whole company. Flat sales with a higher share of performance product would support the Sport Offense plan.
News
Nike and Nigo reveal Air Force 1 World Tour shoe, launching October 17 and 22
Nike and designer Nigo unveiled a reimagined 2001 Air Force 1 with a glossy Burnt Sunrise and Metallic Gold leather upper and Chlorine Blue accents.
Nike launches LeBron 24, its lightest LeBron game shoe, on November 17
Nike and LeBron James introduced the LeBron 24, which Nike calls the lightest game shoe in the LeBron line.
Nike debuts Apex, Alphafly 4 and Swooshfly race-day running system
Nike introduced a three-shoe race-day system aimed at runners at different levels: Apex for peak marathon performance, Alphafly 4 for distance runners, and Swooshfly for first-time racers.