Jordan Brand
Not reported as a separate segment. Management says Jordan Brand, with Sportswear and Greater China, needs more work.
What it is
Nike's basketball and lifestyle brand built on Michael Jordan's name. It is reported inside NIKE Brand, not as its own segment, so it has no separate revenue figure.
Why it matters to the stock. Jordan sales are an important part of Nike's basketball and lifestyle business, and management has tied its repositioning to the same plan as Sportswear and Greater China.
News
Jordan Brand announces Space Jam 30th anniversary collection, launching November 5
Jordan Brand marked 30 years of Space Jam with a collection of five new Air Jordan 11 designs, along with Jordan 1, Jordan 3 and Air Jordan 1 Low releases and apparel across lifestyle, basketball, golf, baseball and training.
Nike sets Investor Day for November 16 to 17, 2026
Nike's October 1 announcement set its Investor Day for November 16 and 17, 2026, with a company-wide team meeting on November 18.
Jordan Brand unveils Air Jordan 41 basketball shoe with gemstone colorways
Jordan Brand unveiled the Air Jordan 41, a new basketball shoe in a gemstone-themed colorway series rather than nostalgic references.