Live Nation expands Agentforce Venue Agent to fan support across its U.S. venues

Salesforce and Live Nation Entertainment announced an expansion of Live Nation's use of Agentforce to 24/7 fan support at U.S. venues. The new Venue Agent answers fan questions such as parking, bag policies, accessible seating and door times across 120 venue websites. Salesforce says 95% of questions are answered without a human hand-off.

• Product: Venue Agent, built on Agentforce and Service Cloud
• Coverage: 120 Live Nation venue websites, with the potential to automate over 300,000 fan inquiries a year
• Result cited: 95% of questions answered without hand-off to a person
• Questions needing a person are routed through Slack to Live Nation's fan engagement team